August 28, 2017
Custer’s favorite Labor Day car show will be held again this Sunday, September 3, 2017. Returning to show their Studebaker and Packard cars and trucks will be drivers from South Dakota and five regional states. On Sunday, members of the Studebaker Drivers Club will be showing their vehicles at 6th Street and Mt Rushmore Road from 10 a.m. until 3 p.m. A variety of both restored and modified cars and trucks from the 1930’s to the 1960’s will be on display at the free show. It will include two restored “Hawk” models which were the sports cars of the 1950’s as well as two “Avanti” models from the 1960’s which were produced with high-powered engines. Visitors to the show can vote for their favorite car, receive a pamphlet on the history of the Studebaker Corporation, or buy tee shirts or caps with the Studebaker logo.
Two 2R-5 pickups from the 1950’s will also be on display. These were known in this era for their streamlined design and double enforced side walls to haul extra heavy loads will also be shown. This was in contrast to all of the military and farm trucks which Studebaker was manufacturing. And a new entrant this year is a restored sleigh. The history of the Studebaker Corporation includes their early manufacture of horse-drawn wagons as well as sleighs. The company was one of the first to design an electric model but soon switched to gas-powered. At one time this company was considered one of the major manufacturer of automobiles.
The group will have an informal display of their vehicles at the Super 8 Motel during evening hours and will be cruising to Keystone on Saturday. On Sunday evening, the group will attend a banquet where trophies will be given, based on visitor voting. Four additional plaques will be given out. Outstanding vehicles will be selected by: Mayor Corbin Herman, Fred Bauman of the Custer Chamber of Commerce, a member of the Studebaker Family, and columnist for Turning Wheels magazine, Ingvar Vik.