PIERRE, S.D. – Winners of the 2016 Mercury Awards were announced during the U.S. Travel Association’s annual ESTO conference, held Aug. 27-30. The South Dakota Department of Tourism was presented the award for Best Print Advertising.
“We are honored to be recognized for this distinction among our peers,” said James Hagen, Secretary of the Department of Tourism. “Our team works hard year-round to promote South Dakota as a premier travel destination, and awards like these validate that work.”
The Mercury Awards recognize excellence in destination marketing on the state level. A judging panel of industry leaders from companies including National Geographic, Fathom, Ogilvy Public Relations, McGarryBowen, Facebook and Google selected the winners in 12 categories.
|Branding and Integrated Marketing Campaign: Destination Marketing Budget < $10 million||Illinois Office of Tourism|
|Co-Op Marketing||Idaho Department of Commerce, Division of Tourism|
|Digital Campaign||Idaho Department of Commerce, Division of Tourism|
|Niche Targeting||Alabama Tourism Department|
|Public Relations Campaign||Nevada Division of Tourism|
|Print Advertising||South Dakota Department of Tourism|
|Print Visitors Guide||Utah Office of Tourism, Film & Global Branding|
|Social Media Campaign||Louisiana Office of Tourism|
|Special Projects||Virginia Tourism Corporation|
|Broadcast Advertising: Television||Travel Oregon|
|Travel Website||Louisiana Office of Tourism|
|Judges’ Choice||Louisiana Office of Tourism|
The South Dakota Department of Tourism is comprised of Tourism and the South Dakota Arts Council. The Department is led by Secretary James D. Hagen.