South Dakota Tourism Wins National Mercury Award

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PIERRE, S.D. – Winners of the 2016 Mercury Awards were announced during the U.S. Travel Association’s annual ESTO conference, held Aug. 27-30. The South Dakota Department of Tourism was presented the award for Best Print Advertising.

“We are honored to be recognized for this distinction among our peers,” said James Hagen, Secretary of the Department of Tourism. “Our team works hard year-round to promote South Dakota as a premier travel destination, and awards like these validate that work.”

The Mercury Awards recognize excellence in destination marketing on the state level. A judging panel of industry leaders from companies including National Geographic, Fathom, Ogilvy Public Relations, McGarryBowen, Facebook and Google selected the winners in 12 categories.

Category Winner
Branding and Integrated Marketing Campaign: Destination Marketing Budget < $10 million Illinois Office of Tourism
Co-Op Marketing Idaho Department of Commerce, Division of Tourism
Digital Campaign Idaho Department of Commerce, Division of Tourism
Niche Targeting Alabama Tourism Department
Public Relations Campaign Nevada Division of Tourism
Print Advertising South Dakota Department of Tourism
Print Visitors Guide Utah Office of Tourism, Film & Global Branding
Social Media Campaign Louisiana Office of Tourism
Special Projects Virginia Tourism Corporation
Broadcast Advertising: Television Travel Oregon
Travel Website Louisiana Office of Tourism
Judges’ Choice Louisiana Office of Tourism

The South Dakota Department of Tourism is comprised of Tourism and the South Dakota Arts Council. The Department is led by Secretary James D. Hagen.

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